marketing

UK consumers face a fragmented media landscape, emphasizing the distinction between quantity and quality of attention in monetization. Effective engagement hinges on understanding consumer focus and intent, crucial for driving revenue across various media formats. The study reveals that while overall media consumption remains high, it has plateaued, complicating monetization efforts. Notably, live events yield substantially higher revenue per hour of consumption compared to digital formats. The “attention equation” highlights that quality of attention significantly influences monetization, providing insights into optimizing marketing strategies amidst evolving consumer preferences.

https://www.mckinsey.com/uk/our-insights/mind-the-attention-gap-winning-the-battle-for-uk-consumer-attention