After 20 years, Eric Goldman has disabled Google AdSense on his websites due to minimal earnings, intrusive ads, and lack of insights. Initially joined to understand online advertising, current issues outweigh benefits, prompting a shift to a non-commercial classification for legal ease.
The “Passive Income” concept misled many young entrepreneurs into pursuing unrealistic business models, like dropshipping, that prioritize short-term gains over real customer value. This trend, fueled by a desire for ease and quick profits, resulted in a proliferation of low-quality, unoriginal businesses and content, leading to high failure rates and a lack of genuine economic value. True success comes from solving real problems and building lasting relationships, not from schemes aimed at generating income without effort.
https://www.joanwestenberg.com/the-passive-income-trap-ate-a-generation-of-entrepreneurs/
Circus Scientist reports a 50% drop in entertainment business revenue, primarily due to ineffective Google Ads. Despite efforts to increase spending and optimize campaigns, no returns were seen. In response, they shifted advertising to TikTok and Instagram, utilizing email newsletters and local events for promotion. The author explored new projects, including Magic Poi, while seeking freelance work to address financial difficulties. An update noted success with Instagram ads, resulting in 4 new bookings within 48 hours.
https://www.circusscientist.com/2025/12/29/google-is-dead-where-do-we-go-now/
