Circus Scientist reports a 50% drop in entertainment business revenue, primarily due to ineffective Google Ads. Despite efforts to increase spending and optimize campaigns, no returns were seen. In response, they shifted advertising to TikTok and Instagram, utilizing email newsletters and local events for promotion. The author explored new projects, including Magic Poi, while seeking freelance work to address financial difficulties. An update noted success with Instagram ads, resulting in 4 new bookings within 48 hours.
https://www.circusscientist.com/2025/12/29/google-is-dead-where-do-we-go-now/