James LePage, co-lead of WordPress AI Team, emphasizes the importance of structuring content for AI agents, advocating for organized, clear, and semantic content to enhance optimization. He asserts that AI agents function similarly to search engines and require well-structured data for effective functioning. He warns against the misconception that AI optimization is entirely new, stating it's essentially long-tail keyword optimization. LePage predicts a future where websites may operate alongside AI agents without direct user interaction, stressing that content must be prepared thoughtfully for agent consumption to ensure clarity and utility.
https://www.searchenginejournal.com/head-of-wordpress-ai-team-explains-seo-for-ai-agents/565301/