Retailers must adapt to GEO (generative engine optimization) as consumers increasingly use AI tools like ChatGPT for product recommendations, which has boosted AI-driven traffic to retail sites by 1,200%. As LLMs become influential in shopping decisions, brands should optimize marketing strategies beyond traditional SEO, focusing on natural language interactions and consumer relevance. Brands need to manage their online reputation, prioritize brand awareness, and adjust to the evolving shopping landscape driven by generative AI.
Move Over SEO: Why Retailers and Brands Need to Start Thinking About GEO
